The Top 5 Tools that Experts Use for Backlink Analysis

It is critical for every SEO specialist to perform backlink analysis for websites. Backlinks are one of the three pillars of a strong SEO strategy including keywords and readability of content. A regular backlink analysis helps the SEO specialist modify the existing strategy to identify new prospects and ways of increasing the organic demand for a website.

If you want to perform backlink analysis for your website, here are five awesome tools that can help you do so in a professional and effective manner. Most of the SEO specialists include www.hpsangha.com use these tools to analysis client website.

Majestic SEO

Majestic SEO tools are some of the most popular and powerful analytical tools on the internet. People often use a combination of the Majestic SEO tools and Google Analytics to get a birdís eye view of the entire website ecosystem. Some pertinent information revealed by the Majestic SEO includes:

  • External Backlinks
  • Referring Domain
  • Referring IPs
  • Referring Subnets
  • History of Backlinks

These numbers can help you gauge your existing reach as well as define new parameters to increase it in the target markets.

SEO Powersuite

In the world of SEO, you need to pay enough attention to your competitorís site too. A constant evaluation and analysis of the competition with this tool will help you analyze the places where you can improve your website. One of the most important features of the SEO Powersuite tool is the anti-penalty audit. This audit feature helps you create a report that prevents and reputational or financial damages that the search engine may impose on your website due to a specific piece of content.

Ahrefs

Ahrefs is a tool known for its accuracy. You get accurate numbers for all the pertinent data regarding backlinks as well as SEO with this tool. The layout of this tool is pretty simple with a customizable dashboard that features all the important data for a quick glance. Several popular digital marketing professionals use Ahrefs for backlink analysis on a day to day basis.

The best part about using this tool is that you can start off with a free 14-day trial. This small trial period will help you assess the toolís functionality and power for further analysis.

Linkody

Automation is quickly catching up with the market. Marketing automation, robotic process automation, sales automation, etc. are all the by-products of humans trying to do eliminate the redundant and repetitive tasks. With Linkody, you can automate the analytical process for backlink checks. It takes only a few minutes for the tool to perform a wholesome backlink analysis for a website and come up with the most relevant and important results.

CognitiveSEO

CognitiveSEO is known for its capability to create triggers and notifications on the generation of new backlinks. You can use Linkody and CognitiveSEO as one set to automate the entire backlink analysis process and get the results directly to your mailbox.

If you are a beginner, it is a good idea to start off with a free-trial before purchasing a costly backlink analysis tool. The backlink analysis helps you implement latest trends in the digital marketing world to leverage the customer attention.

Search Engine Optimisation – To Use A SEO Company Or Not

 

Whether you have an e-commerce business or an offline service business such as a plumber or handyman, or aanoffline store, if you haven’t got a website then you are losing customers to your competitors. But just having a website is not enough, because if you are not on page one of the search results for the keywords that your customers are using to search for your product or service then again you are losing money to your competitors who are. Every day, more and more companies are adding web properties onto the internet in a bid to get onto page one for their relevant key phrases. If you don’t keep up then you will be relegated to the internet black hole of page two and beyond.

SEO Wakefield Mindmap

What Is SEO?

Search Engine Optimisation or SEO is the term used to describe the tasks you need to do to get your site onto page one for the search terms you are targeting.

When people are searching for your product or service the majority of them will venture no further than the first page of the search results. So being on the first page is vitally important. To get more of the clicks from the first page then getting into the top 3 will make that happen, and if you are a local business then having your Google My Business page in the maps is even better. With a good position in the search engine results pages (SERPs) you will be generating relevant traffic to your website, which you can then convert into paying customers. As an example if you are getting 100 visitors a day to your website and you only convert 10% to 20% of them into paying customers. You are getting 10 or 20 new customers per day. Obviously the number of hits you get will depend on the keywords that you are targeting.

Is SEO Set And Forget?

But SEO is not a do it once and forget it option. As new sites are coming online constantly, your competitors will be vying to knock you off your position so they can take it, and Googles algorithm is constantly changing, it is essential to be constantly keeping ahead and working on your site. It night not look like it at first but search engine optimisation does require a lot of work and patience for you to get the desired results. There are many aspects you have to understand about your site and things you will need to change to give your site the best chance of getting onto page one.

SEO What Do You Need To Know?

The most important part of SEO that you need to understand is keyword research, what are the keywords or phrases that your potential customers are typing into the search engines to try and find your product or service. Once you understand what keywords searchers are using then you might need to rewrite some of the content on you site so that you can include the main keyword phrase and its variations in your site without over optimising it, otherwise known as keyword stuffing. Google has a number of rules and guidelines when it comes to the use of keywords and breaking these rules can get your site penalised and removed from the search engine index.

You will also need to get backlinks from other relevant sites in your niche to show Google that you are an authority on your products or services. You can also use the power of Social media sites such as Facebook, Twitter, YouTube, Reddit etc to help generate traffic to your site. Inbound traffic generated by other sites, referral traffic, is one of Googles ranking factors.

DIY or Hire An SEO Company?

If you are trying to do search engine optimisation on your own site you need to be very careful and only read up to date articles and watch up to date videos on how to do it, there is a lot of old outdated information which will not help your site but it could harm your site and get it penalised.

If you have the budget then the better option would be to employ the services of a professional such as Best Business Development SEO Wakefield, they know all of the ins and outs of search engine optimisation and will help to get your site onto page one.

Whether you are doing it yourself or want to employ an SEO Company you need to act now to increase the traffic to your website and the sales of your products and services.

The benefits of SEO Search Engine Optimization

Today is the world of SEO and premier search engine optimization services. You need SEO to make your business successful. Here are some of the benefits of doing SEO to your company.

  1. There are people who are looking for the product or service that you are offering. There are more than 2 billion people who do online shopping, and on every 40 seconds, more than 40,000 searches are made, so that makes 3.5 billion searches every day. This is huge, right? There are many people who are looking for the product that you are making. Hence, you would be blessed if at least 10% of these people visit your profile or buy products from your company. There is no alternative to SEO in steering the potential traffic to your website.
  2. The traffic of SEO is more likely to convert: The traffic of the search engines are known as the best traffic. Why is this? This is because; these are the people who are looking for the problem that you solve. So, through this, you can pull the traffic to your business. The search traffic is already interested in the services or products of your company. This is the reason; the SEO Company is worth more than 65 million dollars. So, this traffic is more like to convert than any other sauce of traffic. With the help of position your website high on the search engine, you are ranking your business to get more conversions.
  3. SEO increase leads and sale: If you have not understood already that, SEO increases leads and sales, then you should search a little bit more about SEO. This is not a myth that SEO increases sales. Search Engine Optimization will increase your leads and sales if your product or service is viable. Just a five months ago a small business generated more than 103, 510, 98 dollars in a year. If they can, then you can do it too.
  4. searching, if you get a higher position on the first page of Google then it would give you the position of the brand. People will be more interested to rely on the service or product that you are ordering.
  5. SEO works 24/7: Unlike a lot of other marketing strategies, SEO is in function 24/7. Whether it is a holiday, national greed line cut-out or stormy weather, your expert SEO will always work to keep the page of your business in a high position.
  6. SEO is inexpensive: Many consider search engine optimization agency consulting services as an expensive choice but this is very small compared to other marketing techniques, and also this is more functional. So, if you think that SEO is costly then remember that, unlike any other marketing technique, SEO will give you guaranteed potential customer.

Focus On Digital Marketing Trends That Make A Difference For Small Businesses

The minute you stop paying attention to trends in digital marketing, you are going to start falling behind as a small business owner. Not long ago, it was okay for small businesses to be one step behind and not really take a penalty. These days, as Web Hosting Ireland explains, your online site presence and reach are integral parts of how you do business with consumers. Fail to keep up with the trends and incorporate them into your digital marketing strategy, and well, you know the rest of the story.

The changing tides were described, and first let’s take a look at where that has left small business owners in general. Increasing budgets for digital marketing is certainly a good idea. Yet a majority of small business owners have declared in polls that either they don’t know if their digital marketing efforts are working, or they know that they aren’t. That just shows you that small business owners everywhere could use a little help when it comes to tips and trends for digital marketing in 2018.

 

Source – Ted Talks

One thing for sure is that the biggest piece of advice tends to be centered around social media. Just like you can’t get your website in order, optimized and indexed overnight, you aren’t going to be able to increase your wingspan with social media overnight either. Therefore, your approach to social media as a small business owner is going to require a consistent effort. Think about where you stand, and don’t just follow the crowd. Remember that the majority of small business owners aren’t sure what to do at the moment or their plans would be effective.

Additionally, you have to remember that you are trying to stay ahead of your competition. As you look at digital marketing trends in 2018, you are going to find that consistent effort requires that you put in the time. If you make plans to increase your digital marketing budget, perhaps you should focus on hiring professionals to help you execute your marketing strategies properly.

Many small business owners throw a little money here and a little money there into an inefficient digital marketing plan. However, if you put money into one efficient and effective marketing strategy utilizing the help of a local SEO marketing company, then that would put you in a different place. You would have one winning strategy, and then you could move on to another. No one said you needed to take over your niche market overnight, but pursuing the right digital marketing trends one at a time can really help you out.

The 3 Key Benefits of SEO for any Business

Every business often finds itself facing the same dilemma – where to invest their marketing funds. Being that today most businesses realise that they have to have a strong promotional effort to succeed, all are willing to put money into helping their message reach the potential customers. Yet, at the same time, figuring out where that same money should go regularly provides a whole lot of problems for the company. While any option of marketing investment can, in theory at least, return the money that was invested in it, a business has to find the most cost-effective solution. Among these, the use of the search engine optimisation still remains one of the best alternatives for any business out there. Here are the five key benefits of SEO process written by SEO Services Dublin member Elmo Gallagher and the reasons why every organisation in a business field should consider using these.

A Higher ROI than any Regular Ads

A regular type of ad, no matter if it comes in a digital or physical form, provides a lower ROI than SEO. This might sound like a bold statement but has been proven time and time again. Regular ads are both expensive and limited in their active life. After the defined period has ended, the ads will simply be taken down and replaced with some other advertisement. With the ad being pulled down, all of the benefits of this marketing approach vanish as well. On the other hand, SEO provides permanent results that will only increase over time. That is why when it comes to ROI, nothing in the marketing domain beats search engine optimisation.

Clear Traffic Increase

Unlike other marketing means, SEO provides a clear boost in their search engine results, which then transforms into more visitors to their website. This rise in visitor numbers is crucial for any organisation that wants to grow and expand. The new trend in visitors might take a few days to appear because of the fact that SEO benefits do not come about immediately. However, when they do, a business will immediately see an increase in their traffic. Also, once a certain level of visitors is achieved, the SEO procedures will make sure that they do not drop down immediately. Instead, the search engine will continue to send an equal or even better number of visitors.

Brand Credibility

Thanks to the long and successful record of big search engine providers, being ranked high in their search results simply adds credibility to a business. If a person locates an organization high in their results, they will most likely think of the same company as being successful and effective. The same is a slight cognitive bias, but also a thought that is based on the experience of the majority of people – search engines provide an excellent service, so their results can be trusted. This distinctive type of SEO credibility might be something few people consciously recognize in themselves, but it is more than relevant for any business.
Thanks to all of these benefits of SEO, it is clear to see why so many companies chose to place their trust in it. While SEO is not a solution for all marketing needs, it is definitely a powerful and versatile tool any business should use.