Whether you have an e-commerce business or an offline service business such as a plumber or handyman, or aanoffline store, if you haven’t got a website then you are losing customers to your competitors. But just having a website is not enough, because if you are not on page one of the search results for the keywords that your customers are using to search for your product or service then again you are losing money to your competitors who are. Every day, more and more companies are adding web properties onto the internet in a bid to get onto page one for their relevant key phrases. If you don’t keep up then you will be relegated to the internet black hole of page two and beyond.
What Is SEO?
Search Engine Optimisation or SEO is the term used to describe the tasks you need to do to get your site onto page one for the search terms you are targeting.
When people are searching for your product or service the majority of them will venture no further than the first page of the search results. So being on the first page is vitally important. To get more of the clicks from the first page then getting into the top 3 will make that happen, and if you are a local business then having your Google My Business page in the maps is even better. With a good position in the search engine results pages (SERPs) you will be generating relevant traffic to your website, which you can then convert into paying customers. As an example if you are getting 100 visitors a day to your website and you only convert 10% to 20% of them into paying customers. You are getting 10 or 20 new customers per day. Obviously the number of hits you get will depend on the keywords that you are targeting.
Is SEO Set And Forget?
But SEO is not a do it once and forget it option. As new sites are coming online constantly, your competitors will be vying to knock you off your position so they can take it, and Googles algorithm is constantly changing, it is essential to be constantly keeping ahead and working on your site. It night not look like it at first but search engine optimisation does require a lot of work and patience for you to get the desired results. There are many aspects you have to understand about your site and things you will need to change to give your site the best chance of getting onto page one.
SEO What Do You Need To Know?
The most important part of SEO that you need to understand is keyword research, what are the keywords or phrases that your potential customers are typing into the search engines to try and find your product or service. Once you understand what keywords searchers are using then you might need to rewrite some of the content on you site so that you can include the main keyword phrase and its variations in your site without over optimising it, otherwise known as keyword stuffing. Google has a number of rules and guidelines when it comes to the use of keywords and breaking these rules can get your site penalised and removed from the search engine index.
You will also need to get backlinks from other relevant sites in your niche to show Google that you are an authority on your products or services. You can also use the power of Social media sites such as Facebook, Twitter, YouTube, Reddit etc to help generate traffic to your site. Inbound traffic generated by other sites, referral traffic, is one of Googles ranking factors.
DIY or Hire An SEO Company?
If you are trying to do search engine optimisation on your own site you need to be very careful and only read up to date articles and watch up to date videos on how to do it, there is a lot of old outdated information which will not help your site but it could harm your site and get it penalised.
If you have the budget then the better option would be to employ the services of a professional such as Best Business Development SEO Wakefield, they know all of the ins and outs of search engine optimisation and will help to get your site onto page one.
Whether you are doing it yourself or want to employ an SEO Company you need to act now to increase the traffic to your website and the sales of your products and services.