The Top 5 Tools that Experts Use for Backlink Analysis

It is critical for every SEO specialist to perform backlink analysis for websites. Backlinks are one of the three pillars of a strong SEO strategy including keywords and readability of content. A regular backlink analysis helps the SEO specialist modify the existing strategy to identify new prospects and ways of increasing the organic demand for a website.

If you want to perform backlink analysis for your website, here are five awesome tools that can help you do so in a professional and effective manner. Most of the SEO specialists include use these tools to analysis client website.

Majestic SEO

Majestic SEO tools are some of the most popular and powerful analytical tools on the internet. People often use a combination of the Majestic SEO tools and Google Analytics to get a birdís eye view of the entire website ecosystem. Some pertinent information revealed by the Majestic SEO includes:

  • External Backlinks
  • Referring Domain
  • Referring IPs
  • Referring Subnets
  • History of Backlinks

These numbers can help you gauge your existing reach as well as define new parameters to increase it in the target markets.

SEO Powersuite

In the world of SEO, you need to pay enough attention to your competitorís site too. A constant evaluation and analysis of the competition with this tool will help you analyze the places where you can improve your website. One of the most important features of the SEO Powersuite tool is the anti-penalty audit. This audit feature helps you create a report that prevents and reputational or financial damages that the search engine may impose on your website due to a specific piece of content.


Ahrefs is a tool known for its accuracy. You get accurate numbers for all the pertinent data regarding backlinks as well as SEO with this tool. The layout of this tool is pretty simple with a customizable dashboard that features all the important data for a quick glance. Several popular digital marketing professionals use Ahrefs for backlink analysis on a day to day basis.

The best part about using this tool is that you can start off with a free 14-day trial. This small trial period will help you assess the toolís functionality and power for further analysis.


Automation is quickly catching up with the market. Marketing automation, robotic process automation, sales automation, etc. are all the by-products of humans trying to do eliminate the redundant and repetitive tasks. With Linkody, you can automate the analytical process for backlink checks. It takes only a few minutes for the tool to perform a wholesome backlink analysis for a website and come up with the most relevant and important results.


CognitiveSEO is known for its capability to create triggers and notifications on the generation of new backlinks. You can use Linkody and CognitiveSEO as one set to automate the entire backlink analysis process and get the results directly to your mailbox.

If you are a beginner, it is a good idea to start off with a free-trial before purchasing a costly backlink analysis tool. The backlink analysis helps you implement latest trends in the digital marketing world to leverage the customer attention.